Applying targeted-marketing principles to consumer durables
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Applying targeted-marketing principles to consumer durables working paper by Barry L Bayus

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Published by Marketing Science Institute in Cambridge, Mass .
Written in English


  • Direct marketing,
  • Durable goods, Consumer -- Marketing

Book details:

Edition Notes

StatementBarry L. Bayus
SeriesReport -- no. 91-108, Report (Marketing Science Institute) -- no. 91-108
ContributionsMarketing Science Institute
The Physical Object
Pagination22 p. :
Number of Pages22
ID Numbers
Open LibraryOL17932141M

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